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#1: This is Marketing by Seth Godin


Welcome to Books and Ideas for Entrepreneurs, a show where we talk through the theory so that you can put it into practice on your journey to building a better business. On today's show we're going to discuss a book by Seth Godin called This is Marketing. In a lot of ways, this book is a return to first principles. It’s clarion call to professional marketing, a line in the sand that makes a