Updated: Jan 9, 2021
Peter Drucker, the legendary management consultant, once said "that the purpose of marketing is to know the customer so well that the product sells itself." Good marketing makes sales easier. Great marketing makes sales superfluous. If you want to be a great marketer, you should grab a copy of Seth Godin's book, This is Marketing. It is a refreshing account on the art and science of marketing by one of the foremost thought leaders in the space.