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The Brand Age is Dead.

Updated: Jan 8, 2021

Moving forward, the key to delivering above average returns for shareholders hinges on a firm's ability to build truly remarkable, highly differentiated, data rich products that lead to R&R (not Rest & Relaxation, but Repeat Purchases & Referrals). The Brand Age is dead and the tailwinds have shifted. We now live in the Product Age. Let me explain...

In his new book,